Ray’s joins New York City’s roster of iconic dive bars, delivering to the Lower East Side an artfully simple watering hole reminiscent of 1950s Americana. A collaboration between Jon Neidich and Golden Age Hospitality, Taavo Somer, Carlos Quirarte, and Justin Theroux, Ray’s as a concept was inspired by the comfort of everyone’s local hometown bar found all over America and developed with true New Yorkers in mind.
When conceiving the visual identity for the bar, the team was inspired to engage artist and friend Matt McCormick to collaborate on the project, whose Americana-style artistic and branding direction compliments Somer’s and Neidich’s design of the space. On the Chrystie Street exterior, guests are welcomed by a mural of Ray himself, a cowboy plucked straight out of New Mexico. On the interior, wood paneling and living room-like furniture offers an easy setting to sling back beers and snack on peanuts and corn nuts. While there’s no menu (by design), Jim Kearns directs everything on the shelf, and the welcoming bar team of local New Yorkers can whip up their own versions of any classic cocktail. An unassuming haven in Lower Manhattan, Ray’s offers stellar hospitality in a setting that makes it easy to return time and again.